GEO · AEO · AI Traffic Intelligence
RankwhereAIanswers.
Surface Rank monitors, attributes, and optimises your content for the 12+ AI-powered search engines now driving traffic: ChatGPT, Perplexity, Google AI Overviews, Claude, Bing Copilot, and more.
- Know exactly which AI answers send you traffic
- Fix content gaps before competitors claim the citation
- Prove ROI with per-client analytics portals
AEO / GEO · AI Agent Intelligence
AI Agent Breakdown
AEO Score
76.9%
Strong
AI Routing
93%
of bots
Agents
7
verified
Visits by AI Agent
Tracking your brand across every major AI engine
- ChatGPT
- Perplexity
- Google AI Overviews
- Claude
- Gemini
- Bing Copilot
- Meta AI
- You.com
- Amazon
- Apple Intelligence
Platform
Your AI search intelligence hub.
A single dashboard that attributes every AI-referred visit, scores your citability, and shows you exactly which engines are sending traffic, and which are ignoring you.
AI Traffic Analytics
See every AI visit the moment it happens.
Our edge script classifies every request before your page even loads: human visitors, live AI assistants retrieving answers, and training crawlers scraping content. Traffic that GA4 files under “direct” gets attributed to the exact engine that sent it.
- Human vs AI-agent vs training-bot split, updated in real time
- AI-referred sessions attributed to ChatGPT, Perplexity, Gemini, Copilot & Google AI Overviews
- Retrieval vs training crawl trend, with spoofed-bot detection
AI Visibility
Know which engines cite you — and which ignore you.
Surface Rank tracks your brand across AI answers two ways: observed citations captured at the edge when an AI engine actually retrieves your pages, and prompt-level mention tracking across the queries your buyers ask.
- Share of voice against tracked competitors, per engine
- Visibility score from appearance, citation rate and sentiment across ChatGPT, Perplexity, Claude, Gemini & AI Overviews
- LLM mention tracking: the real queries that surface your brand
Bots & Crawl
Watch AI crawlers work your site, agent by agent.
Every GPTBot, ClaudeBot and PerplexityBot hit is verified, classified and charted: retrieval crawls that feed live AI answers, training crawls that scrape for models, and impostors spoofing bot user-agents.
- Per-agent breakdown: ChatGPT-User, PerplexityBot, Claude, OAI-SearchBot and more
- Retrieval vs training vs mixed classification for every crawl
- Spoofed-bot detection — fake AI crawlers never pollute your numbers
AI Optimization
A prioritised plan, not another report.
Most tools stop at charts. Surface Rank turns your visibility data into a ranked action list: which pages to restructure, which entities to strengthen, which schema to add — plus a generated llms.txt so every engine understands your site.
- Recommendation engine ranked by AI-visibility impact
- GEO audit: citability, schema, E-E-A-T and crawlability, delivered as a branded PDF
- One-click llms.txt generation, ready to self-host
Referrals & Attribution
Prove the revenue behind AI answers.
AI-referred sessions are attributed to the exact engine that sent them and followed through to conversion — so you can put a dollar figure on ChatGPT, Perplexity and Google AI Overviews instead of guessing.
- Sessions, conversions, conversion rate and revenue per AI engine
- Each engine tracked separately — never blended into “AI traffic”
- Fastest-growing engines and top landing pages at a glance
Free Instant Audit
Is AI recommending your site?
Enter your URL and get your AI visibility score in seconds — content citability, AI crawler access, llms.txt, structured data and technical readiness, scored by the same engine that powers our full GEO audits.
No signup required · 5 free scans per hour
Process
Up and running in 48 hours.
Add the edge snippet
Drop a single lightweight script onto your site. It runs at the CDN edge and intercepts every request, distinguishing human visitors from AI crawlers and attributing each referral to its source engine.
We attribute every AI signal
Surface Rank identifies the AI engine behind each visit, matches it to the page that was cited, and streams that data into your dashboard in real time. No sampling, no delays.
Act on precise recommendations
Our GEO audit scores your content against the citation patterns of each AI engine. You get a prioritised action list: which pages to update, which entities to strengthen, which formats earn citations.
Services
Built for the era of AI-first search.
Answer Engine Optimisation
Track how often your content surfaces as a cited answer in Perplexity, ChatGPT, Bing Copilot, and others. Understand which pages earn citations, which queries trigger them, and how to increase citation frequency.
12+
AI engines
Real-time
updates
Per-page
citation data
Generative Engine Optimisation
Optimise content structure, entity coverage, and authority signals so generative models surface your brand unprompted.
AI Traffic Attribution
Separate human, AI agent, and bot traffic at the edge. Know which AI tool sent each visitor.
llms.txt Generation
Generate a curated llms.txt and llms-full.txt from your real site content, ready to self-host at your domain root.
LLM Mention Tracking
Prompt-level tracking of where your brand appears across ChatGPT, Google AI Overviews, and Google AI Mode.
Client Analytics Portals
White-labelled, read-only portals. OTP login, no password management required.
AI Crawler Management
Route AI crawlers to tailored content. Serve structured pages to GPTBot, PerplexityBot, ClaudeBot.
GEO Audit Reports
Schema, llms.txt, E-E-A-T signals, and technical crawlability, all delivered as a branded PDF.
OpenAI Ads Intelligence
Plan sponsored placements inside ChatGPT: keyword-level search volume, cost, and competition data for the newest ad surface.
AI Referral Analytics
Track the clicks AI answers actually send: referral sessions by engine, the pages they land on, and how those visits convert.
The Opportunity
AI search is the fastest-growing traffic channel. Most sites are invisible in it.
growth in AI-referred traffic year-over-year
AI tools now drive more referral traffic than Twitter, Reddit, and most social platforms combined.
higher conversion rate from AI-referred visitors
Users arriving from an AI answer already trust the recommendation. They convert at dramatically higher rates than cold organic traffic.
of marketers have invested in GEO yet
The vast majority of your competitors are not optimising for AI search. The window to establish authority is open now.
projected GEO market by 2031
The GEO services market is projected to grow from $850M to $7.3B in under a decade. Early movers capture lasting citation authority.
AI-Referred Sessions · 2024
+527%
year-over-year growth
Representative growth trend, composite across Surface Rank client portfolio
Who We Work With
For teams serious about the next wave of search.
In-house SEO & Marketing Teams
Add AI attribution and GEO optimisation to your existing workflows. Surface Rank plugs into your stack and gives your team the data layer it needs to report on AI search performance alongside traditional channels.
Digital Agencies
Offer GEO as a differentiated, high-margin service. White-labelled client portals let you deliver AI traffic reporting under your own brand. Scale across your entire client portfolio from one account.
Content & Media Publishers
Understand which of your articles AI tools are citing and why. Protect and grow your share of AI-referred audiences before ad-blocking and zero-click search erode your organic traffic further.
Client Stories
Trusted by teams building for AI search.
“Surface Rank showed us exactly which AI engines were sending patients to our competitors and not to us. Within six weeks of acting on their audit, our content was being cited in Perplexity health queries daily. The ROI has been exceptional.”
Dr. James Okafor
Head of Digital Growth · Xtend Health
Preventive health and longevity platform
“We had no idea AI search was sending us any traffic until Surface Rank's edge tracking revealed it as our second-largest referral channel. Now we actively optimise for it and have tripled our AI-referred pipeline in four months.”
Sophie Renard
Growth Lead · Canopy Studio
Brand and content studio
“Being able to show clients their AI traffic attribution in a branded portal completely changed our positioning. We upsold GEO services to 80% of existing clients within two months of onboarding Surface Rank.”
Tom Baxter
Founder · Stackwise Agency
Digital growth & content agency
“Our content ranked well on Google but was completely invisible in AI answers. The audit pinpointed exactly what needed fixing. Three weeks later, Perplexity is citing our articles in over 40 health queries per day.”
Dr. Priya Mehta
Chief Marketing Officer · PulseHealth
Digital health & wellness platform
FAQ
Questions, answered.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of optimising your website's content, structure, and authority signals so that AI-powered search engines such as ChatGPT, Perplexity, Google AI Overviews, and Claude surface your brand in their generated answers. Unlike traditional SEO, GEO focuses on being cited as a trusted source by AI models rather than ranking in a list of blue links.
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation (AEO) is the discipline of structuring content so AI answer engines directly cite it when responding to user queries. Surface Rank tracks citation frequency across 12+ AI engines including ChatGPT, Perplexity, Bing Copilot, Claude, and Google AI Overviews, giving you per-page citation data updated in real time.
How does Surface Rank attribute AI-referred traffic?
Surface Rank deploys a lightweight edge script that runs at the CDN layer before your page loads to inspect every incoming request. It identifies AI agent user agents (GPTBot, PerplexityBot, ClaudeBot, and 12+ others) and attributes each visit to its originating AI engine in real time. This edge-level attribution captures traffic that traditional analytics tools like GA4 misclassify as direct or organic.
Which AI engines does Surface Rank track?
Surface Rank tracks 12+ AI engines and their crawlers, including ChatGPT (GPTBot, ChatGPT-User, OAI-SearchBot), Perplexity (PerplexityBot, Perplexity-User), Claude (ClaudeBot, Claude-User), Google AI Overviews and Gemini (Google-Extended), Bing Copilot, Meta AI, Amazon, Apple and You.com. Both live retrieval agents and training crawlers are identified and classified separately.
What is an llms.txt file, and does Surface Rank generate one?
llms.txt is a plain-text file served at your domain root that gives AI engines a curated, machine-readable summary of your site: who you are, what you offer, and which pages matter. Surface Rank generates both llms.txt and llms-full.txt from your real site content, and its edge analytics then show you which AI engines actually fetch them.
What does a Surface Rank GEO audit include?
A Surface Rank GEO audit scores your site across the factors AI engines weigh when choosing sources: content citability (self-contained, quotable passages), structured data and schema coverage, E-E-A-T signals, AI-crawler access in robots.txt, llms.txt presence, and technical crawlability including server-side rendering. Results are delivered in the dashboard and as a branded PDF report with a prioritised fix list.
How long does it take to get started with Surface Rank?
Surface Rank tracking goes live within 48 hours of onboarding. You add one lightweight edge snippet to your site, and our team handles the configuration. Your AI traffic attribution dashboard is populated with real-time data immediately, with no sampling or delays. Plans are month-to-month with no long-term contracts.
Can agencies white-label Surface Rank?
Yes. Surface Rank offers full white-labelling for digital agencies: branded, read-only client analytics portals with OTP login, per-client AI traffic reporting, and a referral programme. Agencies manage their whole client portfolio from a single account while delivering GEO reporting under their own brand.
Get In Touch
Start ranking in AI answers today.
Tell us about your site and what you want to achieve. We'll review your details and get back to you within one business day with a tailored onboarding plan.
Fast setup
Tracking live within 48 hours of onboarding.
No long-term contracts
Month-to-month. Cancel any time.
Dedicated support
Direct access to our GEO specialists throughout.